Toss Traditional Marketing?

I would love to go all digital and toss traditional marketing out the window. But my target still engages with traditional media. Social Media is Great, But Don’t Forget Old School makes the point, that although consumers use social media entrepreneurs and businesses need to remember your customer still listens to radio, reads print magazines […]

Read More Toss Traditional Marketing?

Advertising with Google AdWords

Originally published on the Generations FCU Blog Today’s small business owner has plenty of advertising options to level the playing field with big competitors and stand out in the crowd. In this Small Business Advertising Tips Series, we talk about how you can utilize social media and other digital tools to turbo-charge your efforts. In my […]

Read More Advertising with Google AdWords

How to Create An Advertising Plan

Originally published at MyGenFCU In the fast, ever-growing digital age, today’s small business owner has plenty of advertising options to level the playing field with big competitors and stand out in the crowd. A lot of businesses get caught up in the “if I build it, they will come” mentality.  You can utilize both online and […]

Read More How to Create An Advertising Plan

10 Tips for Twitter’s Ad Program

There’s the old saying, “If you build it they will come” — not so much in today’s hyper-contented digital world. Once you build it, you better tell everybody about it. In the B2B world, a misconception still exists that social media does not require promotions or a paid media element.That’s just wrong. I recently found Ian Schafer’s Promoted Twitter presentation through Augustine Fou which inspired me […]

Read More 10 Tips for Twitter’s Ad Program