I’ve written about this topic in the past, and am still amazed when I see companies as well as professionals continue to participate in social media without a strategy. Content with no schedule in mind or thought to their audience, posted randomly isn’t going move the needle. It seems as if they are speaking to […]Read more "Social Media Without A Strategy"
By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support and understand how important social media is. The early adopters […]Read more "Taking Social Media To The Next Level"
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective […]Read more "Leveraging Social Media for Lead Generation"
In 2009, my husband, a technologist that’s always looking ahead, told me, “You need to get on this Twitter thing – it’s going to be big.” I established a profile and started lightly tweeting. I then began experimenting using Twitter for marketing thought leadership and that’s when I got hooked – where else could you […]Read more "Why I Love Social Media"
Selling products on social media can feel out of place. I’ve seen a lot of companies take the same message they used in their print ad and simply copy it to their Facebook account. You can easily blend your sales efforts alongside what you’re already doing in social media. In the social world consumers will […]Read more "Sell Your Product with Social Media"
Originally published on the Generations FCU Blog When it comes to Twitter and small businesses, there are usually two distinct trends: lack of content strategy or dedicated time to properly nurture and grow Twitter. Think of Twitter as a newsfeed with small bits of content constantly streaming. Most people will read content on Twitter as […]Read more "Twitter Tips for Small Businesses"
Originally published at MyGenFCU Today’s small business owner has plenty of advertising options to level the playing field with big competitors and stand out in the crowd. In this Small Business Advertising Tips Series, we talk about how you can utilize social media and other digital tools to turbo-charge your efforts. In my last blog post, I focused […]Read more "Create Customers With Social Media"
Originally published at MyGenFCU In the fast, ever-growing digital age, today’s small business owner has plenty of advertising options to level the playing field with big competitors and stand out in the crowd. A lot of businesses get caught up in the “if I build it, they will come” mentality. You can utilize both online and […]Read more "How to Create An Advertising Plan"
So you want to start a blog, right? My resources show there are 450 million English speaking blogs today. WordPress says they now have 74 million blogs and Tumblr claims they now show 39 million blogs. Not all of these are active blogs but it does beg the question of how is your blog going […]Read more "Get Noticed! Fuel Your Content with Syndication"
There’s the old saying, “If you build it they will come” — not so much in today’s hyper-contented digital world. Once you build it, you better tell everybody about it. In the B2B world, a misconception still exists that social media does not require promotions or a paid media element.That’s just wrong. I recently found Ian Schafer’s Promoted Twitter presentation through Augustine Fou which inspired me […]Read more "10 Tips for Twitter’s Ad Program"