Only 37% of firms have a Customer Experience plan. Are we neglecting customers? As an executive, every day I hear how much customer service matters – when it goes well, when it goes badly – and I spend a good amount of time thinking about how to make things better for our customers. And yet […]Read more "Are You Neglecting Your Customers?"
As we head into 2016, I asked several marketing leaders to tell me what they think will be important for small businesses to consider as they’re planning marketing, sales and their overall distribution strategies. From my point of view, now more than ever is the time for small businesses to embrace digital marketing and take […]Read more "Business Marketing: What’s Next in 2016?"
Your company’s anniversary is a moment you should celebrate and plan for. Whether it’s your 5-year or 25-year anniversary, treating this like a marketing campaign will affirm your company’s longevity and reinforce your brand. Celebrating an anniversary can also inspire your staff and create customer loyalty. Before you jump to tactics, remember this is your […]Read more "12 Ways To Celebrate Your Company’s Anniversary"
One of the first steps in business planning is to determine your target market and their preferences. How do they like to purchase? What are their spending habits? It may sound simple, but really digging into who you want to target and understanding their needs will not only differentiate your product or service but also […]Read more "Finding Your Ideal Customer"
Originally Published on Generations FCU Blog We’ve all heard so much about digital marketing and data this year. Businesses want to understand how their investment is working in marketing. Marketers want to grow businesses and reach more customers, as well as keep the ones they have. How do marketers and small businesses get ahead of […]Read more "2015 Marketing Trends To Watch"
Real-time marketing has been surfacing a lot in my morning readings, so I wanted to write about how you can shift to this in terms of getting away from traditional marketing. In CMO.com’s article, “Poised for Action: How to organize for real-time marketing,” marketers talk about how to get organized for a specific event and […]Read more "4 Ways to Shift Your Marketing to Real-Time"
Guest blog post by Lydia Vogtner Lydia Vogtner is an independent B2B marketing and communications consultant specializing in marketing, messaging and content strategy. We’re a small B2B startup company: How do we generate leads? When leads pour in, business is booming – unless you can’t close a sale. The hardest part about Sales however, isn’t usually closing […]Read more "How do I generate leads for my start-up?"
Everyone wants to get in front of more customers and fill the sales pipeline. If you’re using your website, email marketing or social media having a content framework is essential. I have found creating a content roadmap is the best place to start. Your content roadmap defines your audience, properties, tone, brand voice, frequency and […]Read more "5 Digital Tips to Stop Your Customers Ignoring You"
Selling products on social media can feel out of place. I’ve seen a lot of companies take the same message they used in their print ad and simply copy it to their Facebook account. You can easily blend your sales efforts alongside what you’re already doing in social media. In the social world consumers will […]Read more "Sell Your Product with Social Media"
Originally published on the Generations FCU Blog Should you have a carefully crafted business plan or not? According to William Hsu, co-founder at MuckerLab business plans are a waste of time. He has a point – as a start-up or small business, it isn’t necessary to spend weeks creating a plan that just sits on the […]Read more "Is a Business Plan The Secret To Success?"