Finding Your Ideal Customer

One of the first steps in business planning is to determine your target market and their preferences. How do they like to purchase? What are their spending habits? It may sound simple, but really digging into who you want to target and understanding their needs will not only differentiate your product or service but also […]

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2015 Marketing Trends To Watch

Originally Published on Generations FCU Blog We’ve all heard so much about digital marketing and data this year. Businesses want to understand how their investment is working in marketing. Marketers want to grow businesses and reach more customers, as well as keep the ones they have. How do marketers and small businesses get ahead of […]

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How do I generate leads for my start-up?

Guest blog post by  Lydia Vogtner Lydia Vogtner is an independent B2B marketing and communications consultant specializing in marketing, messaging and content strategy. We’re a small B2B startup company: How do we generate leads? When leads pour in, business is booming – unless you can’t close a sale. The hardest part about Sales however, isn’t usually closing […]

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Sell Your Product with Social Media

Selling products on social media can feel out of place. I’ve seen a lot of companies take the same message they used in their print ad and simply copy it to their Facebook account. You can easily blend your sales efforts alongside what you’re already doing in social media. In the social world consumers will […]

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