Finding Your Ideal Customer

One of the first steps in business planning is to determine your target market and their preferences. How do they like to purchase? What are their spending habits? It may sound simple, but really digging into who you want to target and understanding their needs will not only differentiate your product or service but also […]

Read more "Finding Your Ideal Customer"

2015 Marketing Trends To Watch

Originally Published on Generations FCU Blog We’ve all heard so much about digital marketing and data this year. Businesses want to understand how their investment is working in marketing. Marketers want to grow businesses and reach more customers, as well as keep the ones they have. How do marketers and small businesses get ahead of […]

Read more "2015 Marketing Trends To Watch"

How do I generate leads for my start-up?

Guest blog post by  Lydia Vogtner Lydia Vogtner is an independent B2B marketing and communications consultant specializing in marketing, messaging and content strategy. We’re a small B2B startup company: How do we generate leads? When leads pour in, business is booming – unless you can’t close a sale. The hardest part about Sales however, isn’t usually closing […]

Read more "How do I generate leads for my start-up?"