I stumbled across Greg Satell’s article, “What Makes You So Smart?” which got me thinking about how innovative, forward-thinking people function. There are the standard ways to measure your intelligence but according to Greg, ” Our ability to think is a direct result of the firing of synapses in our brain, most of which, we acquire throughout life. Smart people, then, […]Read More Get Creative & Practice
I have been asked this question a lot lately, “Where do you think marketing is headed?” and “What is the future of digital marketing?”. Given the changes affecting how consumers reach brands, how marketers reach consumers and how companies are approaching marketing I wanted to write about these questions that have surfaced recently: Who is […]Read More The Future of Marketing
Social media has now reached 1 billion users worldwide according to EMarketer. A recent article summarizes their full report, “Social Media in the Marketing Mix: Managing Global Expansion,” cites that Asia-Pacific countries, the Middle East and Africa now garner higher usage volumes than those in the United States and Western Europe. The article polled several […]Read More Strategy Trumps Tactics in Social Media
Originally published on One Uproar It’s that time of year where we’re all thinking about the new year ahead, forecasting business, budgets and new product launches. How can small and large companies plan, create strategy and be nimble in today’s environment? My prior posts on strategy focused on how to think about your strategy , how to formulate a […]Read More Strategy, How To Be Nimble
Originally published on One Uproar In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some […]Read More How To Write Your Strategy Plan
Originally published on One Uproar My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year […]Read More You’ve Got Strategy, Now What?
Originally published on One Uproar I’ve been asked many times how long does it take to create a strategy? This question always makes me chuckle because I am a results oriented person – one who doesn’t “waste” time on “thinking” and gets things done. It is a common subject when I talk about the importance of […]Read More Why You Need Strategy And How To Think About It
Originally published on One Uproar After reading Dave Lavinsky’s article in Inc., “Crucial Keys to Business Success in 2012” I decided to write this post. I’ve spent most of this year proving why strategy is so important and having multiple conversations about the importance of strategy and marketing. Business owners often do not see the value in utilizing […]Read More Staying Ahead of the Competition in 2012