Balancing Content Generation

Most of my career has been spent in regulated industries, so I’ve always held a close belief that no one knows my industry the way I do. It wasn’t really until the mid-2000s when social media started to take-off that I had to think about how to develop content like a publisher and think more […]

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How to turbocharge your career

I was reading Liz Ryan’s LinkedIn post this morning, “How to Job Hunt like a CEO” and it got me thinking about how all of Liz’s advice on career search and ownership also apply when you’re operating in the workplace. You should always act and be the CEO of your career even when you’re not […]

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BCCI

Situation: Commercial interiors business ranked amongst the Bay Area Top 100 contractors was experiencing a commoditized market with large competitors taking away market share. Solution: Create a world-class marketing program to support business goals from the ground-up. Establish new channel development, build broader awareness, maintain and exploit leadership position while showcasing unique business differentiators. Results: Established marketing strategy with […]

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