In my 2015 Marketing Trends, I said I believe one of the areas that will definitely become the standard is thinking “mobile-first”. Since that blog post I have fielded questions about responsive website design and just the other day I was emphasizing to a vendor how our perspective on all digital content is mobile-first. Why […]Read more "Why Mobile-First is the Only Way To Go"
Everyone wants to get in front of more customers and fill the sales pipeline. If you’re using your website, email marketing or social media having a content framework is essential. I have found creating a content roadmap is the best place to start. Your content roadmap defines your audience, properties, tone, brand voice, frequency and […]Read more "5 Digital Tips to Stop Your Customers Ignoring You"
So you want to start a blog, right? My resources show there are 450 million English speaking blogs today. WordPress says they now have 74 million blogs and Tumblr claims they now show 39 million blogs. Not all of these are active blogs but it does beg the question of how is your blog going […]Read more "Get Noticed! Fuel Your Content with Syndication"
How strong of a role does social media play in search and SEO? There are still many B2B companies not participating in social media. It doesn’t help our sales effort, we cannot quantify it, our target doesn’t use it and the list goes on. I would argue that without participation in social media your SEO […]Read more "Social Media & SEO"
Establishing a blog is large effort for anyone. Corporate blogs are especially challenging given multiple contributors and groups participating. Whether you’re an individual starting a blog, a start-up, mid-size company or large corporation the steps to promote follow the same path. Promotions for blogging and how you treat the blog are woven together. I’ll outline […]Read more "10 Tips – Promote your Blog"