By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support and understand how important social media is. The early adopters […]Read more "Taking Social Media To The Next Level"
As we head into 2016, I asked several marketing leaders to tell me what they think will be important for small businesses to consider as they’re planning marketing, sales and their overall distribution strategies. From my point of view, now more than ever is the time for small businesses to embrace digital marketing and take […]Read more "Business Marketing: What’s Next in 2016?"
Email marketing doesn’t need to be a marketing tactic that a business owner stays away from. Take the time to establish a plan. Like all marketing, you need a plan to aid in providing framework and goals. Email marketing can be a very easy way to reach your customers without incurring a high upfront cost. […]Read more "Business Email Marketing Series: Executing"
Email marketing is now a mature tactic for businesses of all sizes, but before you hit the send button, what about your strategy and plan, content development and utilizing a tool to automate your efforts? In this series of blog posts I’ll tackle all three topics. This blog focuses on getting a plan and strategy […]Read more "Business Email Marketing Series: Formulating a Plan"
Your company’s anniversary is a moment you should celebrate and plan for. Whether it’s your 5-year or 25-year anniversary, treating this like a marketing campaign will affirm your company’s longevity and reinforce your brand. Celebrating an anniversary can also inspire your staff and create customer loyalty. Before you jump to tactics, remember this is your […]Read more "12 Ways To Celebrate Your Company’s Anniversary"
I wrote a blog earlier this year about how to find your ideal customer, which centered on defining your audience. In this blog, I want to hone in on how to conduct customer research without breaking the bank. Before you even consider a tool, you’ll need to identify what type of research you want to […]Read more "Growing Revenue With These Simple Research Tips"
Most of my career has been spent in regulated industries, so I’ve always held a close belief that no one knows my industry the way I do. It wasn’t really until the mid-2000s when social media started to take-off that I had to think about how to develop content like a publisher and think more […]Read more "Balancing Content Generation"
I’ve been talking to more companies and fellow marketers about email marketing automation this year than I ever have before. I wanted to write a post about what you should be thinking about before you ever get to choosing the actual platform and set of tools that can help you get to the level with […]Read more "6 Tips for Successful Marketing Automation"
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective […]Read more "Leveraging Social Media for Lead Generation"