One of the first steps in business planning is to determine your target market and their preferences. How do they like to purchase? What are their spending habits? It may sound simple, but really digging into who you want to target and understanding their needs will not only differentiate your product or service but also […]Read More Finding Your Ideal Customer
In my 2015 Marketing Trends, I said I believe one of the areas that will definitely become the standard is thinking “mobile-first”. Since that blog post I have fielded questions about responsive website design and just the other day I was emphasizing to a vendor how our perspective on all digital content is mobile-first. Why […]Read More Why Mobile-First is the Only Way To Go
Originally Published on Generations FCU Blog We’ve all heard so much about digital marketing and data this year. Businesses want to understand how their investment is working in marketing. Marketers want to grow businesses and reach more customers, as well as keep the ones they have. How do marketers and small businesses get ahead of […]Read More 2015 Marketing Trends To Watch
In 2009, my husband, a technologist that’s always looking ahead, told me, “You need to get on this Twitter thing – it’s going to be big.” I established a profile and started lightly tweeting. I then began experimenting using Twitter for marketing thought leadership and that’s when I got hooked – where else could you […]Read More Why I Love Social Media
To be a great leader politics are a necessity no matter how small or large your organization is. It’s a dirty word that no one wants to hear, but if you practice these tips you’ll get much farther. Being political really means getting people to rally behind an idea and motivating teams into action. This […]Read More Favorites: Leadership, Social & CMO – Week of November 10
Real-time marketing has been surfacing a lot in my morning readings, so I wanted to write about how you can shift to this in terms of getting away from traditional marketing. In CMO.com’s article, “Poised for Action: How to organize for real-time marketing,” marketers talk about how to get organized for a specific event and […]Read More 4 Ways to Shift Your Marketing to Real-Time
Guest blog post by Lydia Vogtner Lydia Vogtner is an independent B2B marketing and communications consultant specializing in marketing, messaging and content strategy. We’re a small B2B startup company: How do we generate leads? When leads pour in, business is booming – unless you can’t close a sale. The hardest part about Sales however, isn’t usually closing […]Read More How do I generate leads for my start-up?
I was reading Liz Ryan’s LinkedIn post this morning, “How to Job Hunt like a CEO” and it got me thinking about how all of Liz’s advice on career search and ownership also apply when you’re operating in the workplace. You should always act and be the CEO of your career even when you’re not […]Read More How to turbocharge your career
Everyone wants to get in front of more customers and fill the sales pipeline. If you’re using your website, email marketing or social media having a content framework is essential. I have found creating a content roadmap is the best place to start. Your content roadmap defines your audience, properties, tone, brand voice, frequency and […]Read More 5 Digital Tips to Stop Your Customers Ignoring You
I would love to go all digital and toss traditional marketing out the window. But my target still engages with traditional media. Social Media is Great, But Don’t Forget Old School makes the point, that although consumers use social media entrepreneurs and businesses need to remember your customer still listens to radio, reads print magazines […]Read More Toss Traditional Marketing?