Social Media Without A Strategy

I’ve written about this topic in the past, and am still amazed when I see companies as well as professionals continue to participate in social media without a strategy. Content with no schedule in mind or thought to their audience, posted randomly isn’t going move the needle. It seems as if they are speaking to […]

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Taking Social Media To The Next Level

By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support and understand how important social media is. The early adopters […]

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10 Tips for Twitter’s Ad Program

There’s the old saying, “If you build it they will come” — not so much in today’s hyper-contented digital world. Once you build it, you better tell everybody about it. In the B2B world, a misconception still exists that social media does not require promotions or a paid media element.That’s just wrong. I recently found Ian Schafer’s Promoted Twitter presentation through Augustine Fou which inspired me […]

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BCCI

Situation: Commercial interiors business ranked amongst the Bay Area Top 100 contractors was experiencing a commoditized market with large competitors taking away market share. Solution: Create a world-class marketing program to support business goals from the ground-up. Establish new channel development, build broader awareness, maintain and exploit leadership position while showcasing unique business differentiators. Results: Established marketing strategy with […]

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Strategy, How To Be Nimble

Originally published on One Uproar It’s that time of year where we’re all thinking about the new year ahead, forecasting business, budgets and new product launches. How can small and large companies plan, create strategy and be nimble in today’s environment? My prior posts on strategy focused on how to think about your strategy , how to formulate a […]

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How To Write Your Strategy Plan

Originally published on One Uproar In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some […]

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You’ve Got Strategy, Now What?

Originally published on One Uproar My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year […]

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