I’ve written about this topic in the past, and am still amazed when I see companies as well as professionals continue to participate in social media without a strategy. Content with no schedule in mind or thought to their audience, posted randomly isn’t going move the needle. It seems as if they are speaking to […]Read More Social Media Without A Strategy
By 2016, you would think that every brand and every company understands social media and are now exploring new frontiers and getting into interactive in an entirely new way. Not necessarily. This is happening for the early adopters – the companies who have leadership support and understand how important social media is. The early adopters […]Read More Taking Social Media To The Next Level
As we head into 2016, I asked several marketing leaders to tell me what they think will be important for small businesses to consider as they’re planning marketing, sales and their overall distribution strategies. From my point of view, now more than ever is the time for small businesses to embrace digital marketing and take […]Read More Business Marketing: What’s Next in 2016?
Everyone wants to get in front of more customers and fill the sales pipeline. If you’re using your website, email marketing or social media having a content framework is essential. I have found creating a content roadmap is the best place to start. Your content roadmap defines your audience, properties, tone, brand voice, frequency and […]Read More 5 Digital Tips to Stop Your Customers Ignoring You
There’s the old saying, “If you build it they will come” — not so much in today’s hyper-contented digital world. Once you build it, you better tell everybody about it. In the B2B world, a misconception still exists that social media does not require promotions or a paid media element.That’s just wrong. I recently found Ian Schafer’s Promoted Twitter presentation through Augustine Fou which inspired me […]Read More 10 Tips for Twitter’s Ad Program
Situation: Commercial interiors business ranked amongst the Bay Area Top 100 contractors was experiencing a commoditized market with large competitors taking away market share. Solution: Create a world-class marketing program to support business goals from the ground-up. Establish new channel development, build broader awareness, maintain and exploit leadership position while showcasing unique business differentiators. Results: Established marketing strategy with […]Read More BCCI
Originally published on One Uproar It’s that time of year where we’re all thinking about the new year ahead, forecasting business, budgets and new product launches. How can small and large companies plan, create strategy and be nimble in today’s environment? My prior posts on strategy focused on how to think about your strategy , how to formulate a […]Read More Strategy, How To Be Nimble
Originally published on One Uproar In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some […]Read More How To Write Your Strategy Plan
Originally published on One Uproar My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year […]Read More You’ve Got Strategy, Now What?
Originally published on One Uproar I’ve been asked many times how long does it take to create a strategy? This question always makes me chuckle because I am a results oriented person – one who doesn’t “waste” time on “thinking” and gets things done. It is a common subject when I talk about the importance of […]Read More Why You Need Strategy And How To Think About It